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For the Record: The Difference Between Strategy and Tactics

Over the last few decades while consulting as a business and marketing strategist and working with business owners, CEOs, corporate board members, and executives, I’ve frequently witnessed the difficulty executives have understanding the difference between strategy and tactics. More often than not it seems business people think they have a strategy rather than actually having … Continued

What Do You Want to Improve Today?

Frequently, “innovation” is used as a buzzword throughout companies. However, an organization’s ability to innovate is considered to be a primary way to develop the competitive advantages that are so vital for differentiation, and delivering value to consumers.

Why Companies Must Be Market-Driven

So many companies maintain an antiquated mentality and are still driven purely by sales, instead of changing their focus. It’s baffling why sales driven companies remain as such, and maintain their short-term approach when they could be steadily transitioning their organization’s culture into one that embraces being market driven.

Time is Money

So frequently, when it comes to filling a position left open by an executive’s departure from an organization, the less expensive internal solution turns out to be the most expensive one – the inherent learning curve is detrimental to sustainable performance.

Let’s Get Personal: Customer Experience Management

The esteemed Connecticut-based international research firm, Gartner defines Customer Experience Management (CEM) as, “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and thus, increase customer satisfaction, loyalty and advocacy.”

The Content Marketing Strategy Imperative

Carrying out content marketing endeavors without a strategy is a haphazard approach, like a ship setting sail without a rudder.

The fact that content marketing produces three times as many leads as traditional marketing at a cost that’s over 60 percent less expensive, should strongly reinforce how a content marketing strategy is imperative.