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Time is Money

So frequently, when it comes to filling a position left open by an executive’s departure from an organization, the less expensive internal solution turns out to be the most expensive one – the inherent learning curve is detrimental to sustainable performance.

What Do You Want to Improve Today?

Frequently, “innovation” is used as a buzzword throughout companies. However, an organization’s ability to innovate is considered to be a primary way to develop the competitive advantages that are so vital for differentiation, and delivering value to consumers.

Let’s Get Personal: Customer Experience Management

The esteemed Connecticut-based international research firm, Gartner defines Customer Experience Management (CEM) as, “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and thus, increase customer satisfaction, loyalty and advocacy.”

The Content Marketing Strategy Imperative

Carrying out content marketing endeavors without a strategy is a haphazard approach, like a ship setting sail without a rudder.

The fact that content marketing produces three times as many leads as traditional marketing at a cost that’s over 60 percent less expensive, should strongly reinforce how a content marketing strategy is imperative.

Why Companies Must Be Market-Driven

So many companies maintain an antiquated mentality and are still driven purely by sales, instead of changing their focus. It’s baffling why sales driven companies remain as such, and maintain their short-term approach when they could be steadily transitioning their organization’s culture into one that embraces being market driven.

For the Record: The Difference Between Strategy and Tactics

Over the last few decades while consulting as a business and marketing strategist and working with business owners, CEOs, corporate board members, and executives, I’ve frequently witnessed the difficulty executives have understanding the difference between strategy and tactics. More often than not it seems business people think they have a strategy rather than actually having … Continued

Aligning Sales and Marketing

There’s so much talk about aligning sales and marketing, and all the challenges that coincide with this seemingly insurmountable endeavor.  Frankly, as a long-time Chief Marketing Officer, I’ve never had issues keeping sales and marketing aligned.  Although, there have been individuals who have tried to buck the system over the years. Here’s a quick story … Continued

Organizational Fitness Improves Business Turnarounds

Download the presentation slides here: Organizational Fitness and Turnarounds for Distressed Companies Companies Need to Know Their ‘Fitness’ Level Piloting an organi­zation through calm seas can be challeng­ing enough. But when skies darken, winds howl and the full fury of a storm engulfs a business, there is a need for leadership to step up, calm fears, … Continued

Remote Organization Transformation is a Team Sport

The COVID-19 pandemic accelerated a structural shift in the way we work and many organizations performed a ‘lift and shift’ of their local operations to a remote environment during 2020. Remote work is here to stay, which creates an opportunity to completely rethink the way we collaborate and reap big benefits. To avoid siloed and … Continued