So many companies maintain an antiquated mentality and are still driven purely by sales, instead of changing their focus. It’s baffling why sales driven companies remain as such, and maintain their short-term approach when they could be steadily transitioning their organization’s culture into one that embraces being market driven.
So frequently, when it comes to filling a position left open by an executive’s departure from an organization, the less expensive internal solution turns out to be the most expensive one – the inherent learning curve is detrimental to sustainable performance.
Carrying out content marketing endeavors without a strategy is a haphazard approach, like a ship setting sail without a rudder. The fact that content marketing produces three times as many leads as traditional marketing at a cost that’s over 60 percent less expensive, should strongly reinforce how a content marketing strategy is imperative.