Carrying out content marketing endeavors without a strategy is a haphazard approach, like a ship setting sail without a rudder. The fact that content marketing produces three times as many leads as traditional marketing at a cost that’s over 60 percent less expensive, should strongly reinforce how a content marketing strategy is imperative.
So many companies maintain an antiquated mentality and are still driven purely by sales, instead of changing their focus. It’s baffling why sales driven companies remain as such, and maintain their short-term approach when they could be steadily transitioning their organization’s culture into one that embraces being market driven.
Over the last few decades while consulting as a business and marketing strategist and working with business owners, CEOs, corporate board members, and executives, I’ve frequently witnessed the difficulty executives have understanding the difference between strategy and tactics. More often than not it seems business people think they have a strategy rather than actually having … Continued
The COVID-19 pandemic accelerated a structural shift in the way we work and many organizations performed a ‘lift and shift’ of their local operations to a remote environment during 2020. Remote work is here to stay, which creates an opportunity to completely rethink the way we collaborate and reap big benefits. To avoid siloed and … Continued
By Jon Rothbart and Baron Lukas. Over the coming decade, millions of privately held businesses will be going up for sale. Whether the situation involves a “baby boomer” looking for an exit to fund retirement, or a company’s ownership looking to cash out to a strategic partner, they will all need trusted advisors. This makes … Continued
View the recorded webinar and also order a free copy of Dwaine Canova’s book “Exceptional Executive Teams” Contact Us to Order Free Book.
Improve the Value of Your Organization Through a Focus on the MULTIPLE: