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Principal, ExecHQ Alliance
Based in Kansas City, MO
Experienced As:

CFO, VP Finance

Finance Committee Chair


Expertise Includes:

  • Business Consultant/Advisor
  • Chief Financial Officer
  • Finance Committee Chair
    • Business Consultant/Advisor
    • Chief Financial Officer
    • Finance Committee Chair

Barb is a multi-disciplined and proactive financial leader with sound business, operating, and management practices that position companies for long-term growth, profitability, and market dominance. Her strengths are in identifying opportunities, pinpointing objectives, and developing strategies to achieve long-range operating, revenue, and profit performance objectives.

With a broad base of experience that includes service industries, wholesale and retail distribution, as well as non-profit and governmental entities, Barb understands the challenges that companies face in today’s rapidly changing business environment. Her experience in economic development provides insight to incentive programs that are available to local businesses.

[I] think the world of Barb and the work she did here at U.S. Toy. Barb jumped into the CFO role and provided tremendous value to our organization. She kept the business running (even during an IT crash), and made a positive impact with the future direction of the business. We would not be as far along in our company evolution without Barb’s efforts. She is extremely trustworthy, great with the numbers, and will be candid to share her opinions (regardless of any outcome). Any organization or company would be lucky to have Barb manage their books/financial well being!

Seth Freiden, President/CEO U.S. Toy Company, Inc.

Barb holds a CPA license in the state of Texas. She has a BS in Business Administration/Accounting from the University of Texas at Dallas.

Volunteer experiences include “Mentor Moms” and “Graduates as Parents” programs through Synergy Services in the Kansas City area. These programs assisted young mothers in developing strong parenting skills and encouraged them to complete their education through high school and beyond.