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Baron-Lukas

Baron
Lukas

Principal, ExecHQ Alliance
Based in Dallas, Texas
Experienced As:

Chief Executive Officer, Chief Operating Officer

Board Member, Chief Strategy Officer

President, Managing Director

Language(s):
English, German – Deutsch

Expertise Includes:

  • Board Advisor
  • Board Member
  • Business Consultant/Advisor
  • CEO - Chief Executive Officer
  • Chief Operating Officer
  • Chief Strategy Officer
  • Managing Director
  • President
    • Board Advisor
    • Board Member
    • Business Consultant/Advisor
    • CEO - Chief Executive Officer
    • Chief Operating Officer
    • Chief Strategy Officer
    • Managing Director
    • President

A senior executive leader, board member, advisor, coach and retired Marine Corps Colonel, Baron has 41 years of leadership, management, teaching, coaching, and mentoring experience. His professional career spans a diverse spectrum of positions: fighter pilot, instructor, strategist, intelligence officer, professor, commander, and finally, business executive, entrepreneur, board member, and advisor. Baron is a Principal at ExecHQ offering CEO/COO, corporate governance, strategy and leadership development, business optimization, and executive coaching services.

Baron’s areas of expertise includes:

  • Business Advisory
  • Change Management
  • Competitive Strategy
  • Consulting
  • Crisis Management
  • Culture Change
  • Executive and Leadership Coaching
  • Execution Process
  • Go-To-Market Strategy
  • High-Performance Culture
  • Performance Improvement Turnarounds
  • Process Improvement
  • Strategic Business Planning
  • Strategic Planning
  • Strategy Development
  • Transforming Vision into Reality

Baron’s long history of successful business and military leadership positions gives him a unique perspective that blends the best practices of both worlds. A native of Germany, Baron is bilingual (English and German) and holds two master’s degrees.

Civilian Career

Upon retirement from the military in 2007, Baron joined Western Commerce Group as Managing Director. Western Commerce Group is a regional M&A investment banking, private equity, wealth management, and consulting group based in Fort Worth, Texas. In 2008, Baron was asked to join HSC as its COO. HSC is a privately held oilfield, industrial, and mining supply, services, and manufacturing company with more than 20 locations nationwide. Baron stayed with HSC until August of 2014, when he founded Vital Strategies Management Consulting. Vital Strategies was an advisory, management consulting, coaching, and keynote speaking firm specializing in helping businesses, financial institutions, leadership teams, and executives improve performance and achieve their goals. Because of his professional engagement as a consultant for ELS, Baron was asked to join their leadership team as CEO in April of 2016. Based in Abilene, Texas, ELS is a sales, distribution, engineering, and service company for advanced nanoparticle technologies for the oil and gas industry.  Baron left ELS in August of 2019, and joined ExecHQ in November of 2019. Concurrently, Baron was asked to join BPS Technologies, serving as Chief Governance Officer, Chief Operating Officer, and President. BPS Technology and its subsidiary companies develop and commercialize advanced chemical technologies that enhance chemical actives in multiple industries. Baron left BPS Technologies in November of 2021 and rejoined ExecHQ.

We had the privilege of meeting Baron at a Business Leader Roundtable and knew immediately that we could use his expertise in our business. He’s guided us into documenting and streamlining our procedures to aid in our growth as well as educating us on the benefits of strategic planning. We gained so much insight into how our business can benefit and grow with a strong leadership team and core values. I just wish we could have partnered with him sooner.


Tosha Davis, President, Double T Cable Services, Inc.

Military Career

Baron spent 27 years as a commissioned officer and fighter pilot in the U.S. Marines.  He served in numerous command, operational, training, staff, and intelligence positions.  These included command of an F/A-18 and KC-130 aircraft group, two graduate level teaching positions (specializing in leadership and ethics, strategic planning, and operational art), a diplomatic and intelligence position (focused on the states of the former Soviet Union and the Balkan region during the conflicts in Bosnia and Kosovo), an aircraft mishap investigator, and a TOPGUN trained flight and tactics instructor.  He also served as one of the Marine Corps’ primary mission planners and strike leaders for Operation Desert Storm, flying the F/A-18 Hornet.

Baron has a compelling personal background that provides instant credibility for an audience. This background is the basis for a thorough understanding of strategic planning, and Baron’s speaking style and personality compliment his ability to convey the importance of this mission.


Paul Hollrah, Owner, Holton Systems

Personal Life

Baron and his wife Tanya, an award-winning author, live on a small ranch just west of Fort Worth, Texas.  They enjoy international travel, activities involving the great outdoors, and spending time with each other and their beloved canine, equine, and feline companions (not to mention a few Belted Galloway beef cattle). Baron and Tanya have three adult children and two grandchildren who are scattered across the globe.