After almost 40 years of real business experience in general management and marketing of consumer healthcare products, Carl is eager to help up and coming business executives to reach their full potential in professional and personal pursuits.
Starting in New York City in advertising account management on P&G products, Carl moved on to learn from managing marketing for Johnson & Johnson’s iconic baby products line; and leading business plan development and introduction of AcuVue® Disposable Contact Lens. He started and ran a small marketing consulting practice of his own. Engaged in business development activity – licensing, acquisition, etc. – for Rx to OTC switch products with the L. Perrigo Company. Finally, as CEO, President & Board member for Matrixx Initiatives, Inc., Carl helped turn around a failing company achieving a 6-year CAGR of +30% in revenue and profitability for the Zicam® line of cough and cold products.
He’s been fortunate to hold Board positions with public companies and private-equity owned concerns. Formal education comprised a B.S. in Economics & Business Administration, from Wagner college; an MBA in marketing from Fairleigh Dickinson University; and for personal enrichment an MABL from Phoenix Seminary. Life itself has been a valuable teacher.
Carl has learned that the greatest joy comes from helping others succeed. That lesson has led him to Executive & Leadership Coaching. He approaches coaching and life from a Christian Worldview. A Worldview is the fundamental orientation of an individual or society encompassing the whole of the individual’s or society’s knowledge and point of view. A Christian, or Biblical, Worldview starts with God.
Carl is a member of the Board of Directors, and Past Chairman of The Phoenix Rescue Mission. He also taught marketing Courses at Arizona Christian University as a member of the Adjunct Faculty.
Carl lives in Scottsdale, AZ, with his wife, Joanne, of 39 years. They also live with their son, who is serving as a Captain in the U.S. Army JAG Corps, and their 5th Golden Retreiver.