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Principal, ExecHQ Alliance
Based in Anaheim, California
Experienced As:

Chief Operating Officer, Board Member

National Sales Director


Expertise Includes:

  • Board Member
  • Business Consultant/Advisor
  • Chief Operating Officer
  • Chief Sales Officer
    • Board Member
    • Business Consultant/Advisor
    • Chief Operating Officer
    • Chief Sales Officer

As a senior multi-site operations executive with years of experience in varying roles, Robert has been fortunate enough to accumulate field, corporate, and franchise experience in the public and private sector. His field work has centered around management and complete P & L and EBITDA responsibility, driving comp store growth while simultaneously opening new markets. Robert’s corporate roles have been diversified around operations and sales management, including personally creating, implementing, and training new sales process and procedures in multiple organizations. Combined with strong organizational skills and strategic planning, this has consistently led to profitability improvement.

Robert certified in Lean Six Sigma in addition to holding a Six Sigma Green Belt. As a lifelong learner he is also currently working towards his Master Six Sigma Black Belt. He is consistently in search of new additional learnings, whether through leadership readings or certifications, such as his completion of micro expression recognition training (Paul Ekman).

Robert’s areas of expertise include:

  • Business Operations
  • Operations Excellence
  • Performance Improvement Turnarounds
  • Sales Leadership
  • Sales Strategy & Tactics

Robert’s enjoyment of public speaking has allowed him to facilitate numerous presentations and trainings throughout his career.

Simply put, leadership is his passion.

Robert was very instrumental in my early part of my management career at 24 hour fitness. His complete trust, patience in his team is one of the main reasons so many people thrive while working for him. Robert is a leader of leaders and as such knows that he has to educate himself continually before he continues to educate his team. Robert always strived to improve others around him and had no problem allowing his team to take the lead in preparation for the next level. Robert has an uncanny ability to motivate each and every team member in such a way that works for them. I would highly recommend Robert for any leadership role in any company.

Chris Stone, former employee

Prior to this time, Robert held various management, director, operations and/or sales positions at 24 Hour Fitness (2000 to 2016) including Regional Director comprised of 35 facilities in Los Angeles, Orange County and Utah.

Robert holds a BS in Business Administration and Management, and an MBA from the University of  from the University of Massachusetts at Amherst.