Scott is a successful brand builder and change agent with comprehensive experience driving equity and profit growth domestically and internationally across multiple brands and categories for B2C, B2B, and B2B2C businesses. His professional experience includes the CPG, Automotive, Financial, and Insurance Industries.
As a vision focused strategic leader, he starts with the consumer and customer first to deliver marketing campaigns that connect to drive engagement and conversion, product portfolios that differentiate versus competition, and the right digital capabilities to unlock accelerated growth.
Scott builds high performing organizations energize behind a clear vision to deliver with excellence.
He has a track record of successfully delivering growth through new future visions for brands and businesses that are dealing with the new challenges of a changing landscape, or just want a new approach to drive growth. He can build the brand, marketing, creative, digital, and analytic capabilities to make actionable growth strategies a reality and can build, inspire, and motivate a high performing team to deliver sustainable results.
Key Skill Areas:
- Brand Purpose, Vision, Equity
- Domestic & Global Growth Strategy
- Integrated Marketing Campaigns
- Digital Strategy & Transformation
- Digital & Social Marketing
- Product Portfolio / Launch
- Customer and Consumer Insights
- Segmentation & Journey Mapping
- Lead Development and Conversion
- Go-To-Market Strategy
- P&L Management
- Building / Leading Organizations