Search ExecHQ

Stephen Monaco marketing executive

Stephen
Monaco

Principal, ExecHQ Alliance
Based in Kansas City, MO (consults in the US & internationally)
Experienced As:

Chief Marketing Officer, CEO, and Chief Strategy Officer

Expertise Includes:

  • Branding & Positioning
  • Competitive Strategy
  • Customer Experience Management
  • Customer Insights / Voice of Customer
  • Data-Driven Decision-Making
  • Digital Strategy
  • Digital Transformation
  • Go-To-Market Strategy
  • Marketing
  • Marketing Strategy
  • Startups
  • Technology Commercialization
  • Voice of Employee
    • Branding & Positioning
    • Competitive Strategy
    • Customer Experience Management
    • Customer Insights / Voice of Customer
    • Data-Driven Decision-Making
    • Digital Strategy
    • Digital Transformation
    • Go-To-Market Strategy
    • Marketing
    • Marketing Strategy
    • Startups
    • Technology Commercialization
    • Voice of Employee

Stephen Monaco has 30+ years of experience as a senior-level marketing executive and is sought after as a trusted advisor. He is a creative thinker with a remarkable track record of success.

His passion and drive combined with sound judgment, leadership skills, and hands-on experience evokes confidence and creates clarity of purpose amongst collaborative teams, and focus throughout organizations as an insightful decision-maker who helps companies achieve strategic objectives.

Monaco led Datastorm Technologies from a raw tech startup with no outside funding to $50 million in annual revenue to #376 on the Inc. 500 List; experiencing 40 consecutive quarters of profitable growth.

His marketing prowess is the driving force behind the best-selling PC data communications program of all time, ProComm, which Datastorm Technologies published in 11 languages. Stephen negotiated the successful acquisition of Datastorm Technologies to a publicly-traded software company; subsequently acquired by Symantec.

Monaco’s marketing strategies in this regard are, literally, textbook examples used in the Instructor’s Resource Manual for Philip Kotler’s, “Marketing Management – 11th Edition” for graduate students to better understand both the positioning and the pricing models he utilized to soundly defeat Microsoft, who withdrew their rival product from the highly-competitive market niche – an actual real-world David vs. Goliath story.

Monaco has served as Chief Marketing Officer for several North American companies, worked in marketing for Warner Bros. Television at their HQ in Burbank, California; and serves as a strategy and marketing consultant in the US, Canada, and Europe. His clients have included renowned entities such as IBM, Microsoft, Edelman Public Relations Worldwide; as well as mid-sized corporations, early-stage companies, and funded startups.

In 2015, Monaco was selected to be one of the original official members of The IBM Futurist Group. He collaborates with other IBM Futurists, IBM executives deciphering “what’s next” and how rapidly-evolving technologies are impacting marketing and commerce. In addition, he advises key IBM clients on complex, pressing business issues critical to their success.

Stephen is designated as one of only 16 out of over 90 Futurists worldwide to be accorded the status of Adjunct Professor for the IBM Cognitive College. He professionally represents IBM at their very large conferences and is a paid contributor writing original content for IBM.com.

Stephen is one of a select group of thought leaders featured in eBooks published by both IBM (2016) and Oracle (2017) on the topics of digital marketing and ecommerce, respectively.

Monaco is the Amazon best-selling author of the business strategy and marketing book, “Insightful Knowledge” published in 2013 and was chosen as a World’s Best Feature Selection by C-Suite Book Club. He has been featured in publications like Forbes, BusinessWeek, USA Today, The Los Angeles Times, The Kansas City Star, InfoWorld, the American Marketing Association’s “Marketing Thought Leaders” to name a few.

Stephen is a respected public speaker featured at The Kauffman Foundation, universities, and industry conferences sharing the platform with executives from Google, YouTube, IBM, Twitter, Dell, Pepsi, Intuit, etc.

Monaco earned an MBA from the University of Wales – Cardiff (Prifysgol Caerdydd) in the UK with an emphasis in both marketing and e-business. His Master’s Dissertation: “An Analysis of the Internet’s Impact on Mass Media” published in 2008.

Executive Education

Harvard Business School:  Completed the course, Microeconomics of Competitiveness and Corporate Strategy.

Cornell University:  Certificates earned in Data-Driven Marketing: Leveraging Big Data for Your Business, and Customer Segmentation: A Scientific Approach to Marketing.

UCLA:  Certificates earned in Online Brand Management, Consumer Behavior and Decision Making, Economic and Strategic Fundamentals, Building Brands, Legal and Ethical Issues When Marketing Online; and Leveraging Customer Relations: Building Customer Equity and Relationship Marketing.

Stephen began his undergraduate studies at the University of Missouri – Columbia, then graduated from Pinnacle College of Los Angeles with a degree in Recording Engineering / Recording Arts Technology.

Monaco is also a freelance record producer.