Troy is a dynamic marketing strategist and revenue-driver with a passion for demand generation, product innovation, and creating compelling brand experiences. He is equal parts marketing strategist and tactician, and a high-energy leader in strategic transformation and account-based marketing (ABM).
He has built a successful track record in leadership positions across global enterprise manufacturing and service companies such as Schneider Electric and Franke. Troy has guided global organizations and early-stage companies to streamline their product/service development processes, systematize product/service introductions, tap into new market segments, influence consulting specifiers and independent sales reps, as well as to develop innovative demand generation programs that achieved key business goals and revenue growth.
Specialties: acquisition marketing, demand generation, account-based marketing (ABM), field marketing, channel marketing, business development, digital marketing, programmatic advertising, content marketing, marketing automation, email marketing, social media, conversion optimization, data analytics, product marketing, public relations, brand management, marketing operations, performance management, strategic planning, ROI decision making, commercial segments, industrial segments, product development, cross-functional teams, service organizations, and manufacturing organizations.