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Yedda is known as a dynamic, creative executive leader with an exemplary record for successfully spearheading all phases of the corporate life cycle, from establishing start-up operations and driving revenue growth to fulfilling profitability potential. She is a results-oriented entrepreneur with demonstrated ability to boost revenues and achieve ambitious organizational objectives through expertise in creative development, strategic planning, sales and marketing, branding and business development. Yedda has held a number of significant positions in her career, including:

  • Executive Coach and Consultant at Yedda’s in Richmond, VA (2012 to current)
  • Founder and President at Fantastically Fit, a Health and Wellness Consulting Firm with 50+ employees (2012 to current)
  • Executive Director at Virginia Center for Health Communities (2005 to 2007)

Prior to this time, Yedda has varying roles at the Virginia Department of Health (2004 to 2005), U-Turn in Richmond, VA (2001 to 2002), and Bally Total Fitness (1998 to 2001).

Yedda has a BS in Community Health and an MBA, with a Minor in Leadership Development from Virginia Commonwealth University. She has also gone through various Certificate Programs including VCU’s Cultural International Business Certificate Program and Evolving Wisdom Certificate Program in Consciousness and Behavior Change.