Drawing upon 45 years in the B2B sales, sales management and marketing we offer Fractional Services that focus on driving sales for clients. Today’s B2B selling and marketing environment demands a tight integration between marketing and sales to increases sales revenue. We implement this integration. Our philosophy is not to chase the latest trends or technology in search of the silver bullet, but rather insure the foundations are well structured and implemented. Only then is the evaluation of new technologies considered that best fit each client’s marketing and sales structure. These 9 services are:
Six Fractional Marketing services:
• Fractional CMO
• Demand Generation and Sales Lead Qualification
• Account Based Marketing and Sales
• Inside business development and sales
• Content development and copy writing
• Database development and data acquisition
Three Fractional Sales services:
• Fractional VP Sales and/or Business Development
• National Account Sales
• Sales Coverage Alignment
In all assignments we include an educational and training component so that when finished, the resident staff is fully equipped to carry on all programs uninterrupted. This educational component extends to holding both in-house and public seminars on a wide variety of topics. To date 225+ presentations, seminars and keynotes have been given on B2B marketing and sales. In addition, to writing content, my book, published by McGraw-Hill, "The Fundamentals of Business-to-Business Sales & Marketing" is now in its third printing.
John has held many significant roles over his career including: 1) District and National Sales Manager positions at Quaker Oats, Chemical Division (8 years), 2) VP of Sales & Marketing for Samuel Bingham Co. (3 years), 3) President of Integrated Targeted Marketing (12 years), 4) National Campaign Manager, Americas for IBM (3 years), 5) SVP Business-to-Business for Rapp Collins Worldwide (4 years), 6) President of Sales & Marketing Institute (4 years), 7) President of Protocol B2B (2 years), and President of B2BMarketing.com (10 years).
John has a BS in Chemistry from Miami University and an MBA in Marketing from Weatherhead School of Management at Case Western Reserve University.