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Principal, ExecHQ Alliance
Experienced As:

Chief Marketing Officer, CEO, and Chief Strategy Officer

Executive Insights

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  • digital-ecosystems

    Digital Ecosystems Are The Future of Business Now

    Market niches are no longer just comprised of companies, consumers, and things. Today, each industry segment shares its own digital ecosystem....

  • What-Do-You-Want-To-Do-Today

    What Do You Want to Improve Today?

    Frequently, “innovation” is used as a buzzword throughout companies. However, an organization’s ability to innovate is considered to be a primary way to develop the competitive advantages that are so vital for differentiation, and delivering value to consumers....

  • Market-Strategy

    Why Companies Must Be Market Driven

    So many companies maintain an antiquated mentality and are still driven purely by sales, instead of changing their focus. It’s baffling why sales driven companies remain as such, and maintain their short-term approach when they could be steadily transitioning their organization’s culture into one that embraces being market driven....

  • Time-Is-Money

    Time is Money

    So frequently, when it comes to filling a position left open by an executive’s departure from an organization, the less expensive internal solution turns out to be the most expensive one – the inherent learning curve is detrimental to sustainable performance....

  • Customer-Experience

    Let’s Get Personal: Customer Experience Management

    The esteemed Connecticut-based international research firm, Gartner defines Customer Experience Management (CEM) as, “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and thus, increase customer satisfaction, loyalty and advocacy.”...

  • Content-Marketing-Strategy

    The Content Marketing Strategy Imperative

    Carrying out content marketing endeavors without a strategy is a haphazard approach, like a ship setting sail without a rudder. The fact that content marketing produces three times as many leads as traditional marketing at a cost that’s over 60 percent less expensive, should strongly reinforce how a content marketing strategy is imperative....