Stephen
Monaco
Chief Marketing Officer, CEO, and Chief Strategy Officer
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DigitalDigital Ecosystems Are The Future of Business Now
Market niches are no longer just comprised of companies, consumers, and things. Today, each industry segment shares its own digital ecosystem....
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Innovation
What Do You Want to Improve Today?
Frequently, “innovation” is used as a buzzword throughout companies. However, an organization’s ability to innovate is considered to be a primary way to develop the competitive advantages that are so vital for differentiation, and delivering value to consumers....
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Strategy
Why Companies Must Be Market Driven
So many companies maintain an antiquated mentality and are still driven purely by sales, instead of changing their focus. It’s baffling why sales driven companies remain as such, and maintain their short-term approach when they could be steadily transitioning their organization’s culture into one that embraces being market driven....
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Leadership
Time is Money
So frequently, when it comes to filling a position left open by an executive’s departure from an organization, the less expensive internal solution turns out to be the most expensive one – the inherent learning curve is detrimental to sustainable performance....
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Marketing
Let’s Get Personal: Customer Experience Management
The esteemed Connecticut-based international research firm, Gartner defines Customer Experience Management (CEM) as, “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and thus, increase customer satisfaction, loyalty and advocacy.”...
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Marketing
The Content Marketing Strategy Imperative
Carrying out content marketing endeavors without a strategy is a haphazard approach, like a ship setting sail without a rudder. The fact that content marketing produces three times as many leads as traditional marketing at a cost that’s over 60 percent less expensive, should strongly reinforce how a content marketing strategy is imperative....
