Search ExecHQ

team rowing in unison

Aligning Sales and Marketing

There’s so much talk about aligning sales and marketing, and all the challenges that coincide with this seemingly insurmountable endeavor.  Frankly, as a long-time Chief Marketing Officer, I’ve never had issues keeping sales and marketing aligned.  Although, there have been individuals who have tried to buck the system over the years. Here’s a quick story … Continued

Content-Marketing-Strategy

The Content Marketing Strategy Imperative

Carrying out content marketing endeavors without a strategy is a haphazard approach, like a ship setting sail without a rudder. The fact that content marketing produces three times as many leads as traditional marketing at a cost that’s over 60 percent less expensive, should strongly reinforce how a content marketing strategy is imperative.