Carrying out content marketing endeavors without a strategy is a haphazard approach, like a ship setting sail without a rudder. The fact that content marketing produces three times as many leads as traditional marketing at a cost that’s over 60 percent less expensive, should strongly reinforce how a content marketing strategy is imperative.
There’s so much talk about aligning sales and marketing, and all the challenges that coincide with this seemingly insurmountable endeavor. Frankly, as a long-time Chief Marketing Officer, I’ve never had issues keeping sales and marketing aligned. Although, there have been individuals who have tried to buck the system over the years. Here’s a quick story … Continued