Carrying out content marketing endeavors without a strategy is a haphazard approach, like a ship setting sail without a rudder. The fact that content marketing produces three times as many leads as traditional marketing at a cost that’s over 60 percent less expensive, should strongly reinforce how a content marketing strategy is imperative.
So many companies maintain an antiquated mentality and are still driven purely by sales, instead of changing their focus. It’s baffling why sales driven companies remain as such, and maintain their short-term approach when they could be steadily transitioning their organization’s culture into one that embraces being market driven.
Over the last few decades while consulting as a business and marketing strategist and working with business owners, CEOs, corporate board members, and executives, I’ve frequently witnessed the difficulty executives have understanding the difference between strategy and tactics. More often than not it seems business people think they have a strategy rather than actually having … Continued